Redefining possibilities in retail

I’ve always been passionate about eCommerce and retail—industries that never stand still. The constant evolution keeps me engaged, pushing brands to innovate and adapt.

When I joined Dyson, I was tasked with building a team to manage digital marketing and online merchandising for our retail partners’ eCommerce sites. Within a year, my team had grown, reflecting the rapid expansion of Dyson’s online presence. I later led the Americas’ eCommerce marketplaces organisation, working with teams in the US, Canada, and Mexico to refine sales strategies and grow our direct-to-consumer marketplace business from one to seven retail partners.

Today, I support Strategy and Analytics for the Direct-to-Consumer organisation across the Americas, developing long-term strategies to drive efficiency and growth while helping eCommerce teams optimise performance through analytics. This role builds on my past experiences and allows me to contribute to the bigger picture.

A defining career moment was launching Dyson’s marketplace channels—a white-space opportunity in the US. Building it from the ground up required problem-solving, agility, and cross-functional collaboration, skills that continue to shape my approach today.

This year marks my ninth anniversary at Dyson, and no two years—or even days—have been the same. Dyson has supported my growth through internal and external learning opportunities, from developing the Digital Academy for the Americas to completing a hands-on negotiation course that strengthened my ability to navigate business partnerships.

Success at Dyson isn’t just about expertise—it’s about collaboration and building strong relationships. Dyson moves fast, and collaborating across teams helps drive impact and innovation. The more you connect with cross-functional partners, the more you’ll learn, grow, and contribute to meaningful change.

Most importantly, I learned to embrace change. Dyson moves quickly, and with that comes opportunity—if you’re ready to take it.