The fire still burns

When I started at Dyson in 2012, I was translating training materials as an intern in Italy. Today, I have the privilege of leading the market as Managing Director. That arc wasn’t part of a master plan—it was built through challenge, reinvention, and a lot of resilience.

I rose quickly in the Italian business from Trade Specialist to Area Manager before taking a brief detour outside of Dyson. But the energy pulled me back. I returned in 2016 as Demo Manager, eager to contribute at a higher level and help the team scale. Then came Retail Execution, where we built a field team from scratch and I supported the French market transformation, splitting my time between Milan and Paris and learning what it means to lead across cultures.

In 2020, I moved to Madrid to launch the Portuguese business from the ground up during a global pandemic. No boots on the ground, no playbook, just a long-term vision and a lot of determination.

Along the way, I took on new challenges like simultaneously leading sales for both Italy and the UK in 2023. It pushed me to step back, trust the teams on the ground, and focus on steering bigger picture, strategic conversations across the region. I also spent five years leading Italy’s sales team. There were plenty of setbacks of course, but we fought hard and finished in growth. That fire still burns.

Now as Market MD, I carry all those lessons forward. The journey with Dyson is not a straight line, it’s a sea with rapids. You don’t control the pace, but if you’re ready to adapt, push forward, and back yourself, you’ll go far. I wouldn’t trade the ride for anything.