E-commerce and Digital Innovation

Dyson uses leading E-commerce platforms and tools to create exceptional online shopping experiences for consumers. Our e-commerce teams focus on developing experiences that help shoppers understand our machines, work out which one is right for their needs and deliver a seamless purchasing experience when shopping direct with Dyson.

Dyson is a multi-billion-pound business – with plans for significant growth. Selling directly to our global customers is at the heart of our business strategy, offering exclusive machines and owner relationships that only Dyson can do. We never compromise on performance, delighting owners with an experience as good as our machines. Our in-house teams are experts in everything from multi-channel campaigns to ground-breaking films and imagery.

Dyson’s technology is unique and complex, so it’s up to us to explain it clearly in ways that excite our customers and owners. Social and livestreamed shopping gives Dyson new ways to tell our stories, respond to customers, and demonstrate our machines. We’ve got ambitious e-commerce objectives to deliver world-class live shopping across some of the largest digital platforms in the world.

In 2021, Dyson introduced a Virtual Reality Demo Store, where visitors can learn about and try Dyson machines without leaving home. The experience brings the best of the physical world together with the convenience and dynamism of the virtual. From connected homes to advanced robotics, we want the best and brightest minds to join us to make it easier and more convenient for our customers and owners to try, shop and use Dyson machines.

Dyson Demo Stores reinvented our physical retail presence 20 years ago. Now, all Dyson retail spaces, physical, online, or virtual are designed to delight our customers. We’re looking for skilled experts to create shopping experiences with our global retail partners and marketplaces with the same attention to detail and pioneering spirit we apply to our machines.

As an organisation of engineers, we take the same test and learn approach we apply when developing our machines, when we are developing our digital experiences. Our digital optimisation teams utilise data to find opportunities for improvement and work alongside our UX/UI and creative teams to test and validate new and better experiences for our shoppers and owners. Our optimisation process is led by data and driven by passion and an unstoppable push for perfection.

Our goal is simply to make Dyson.com the best user experience in the market. We have a passion for crafting beautifully simple, easy-to-use interactions for owners and customers. Our product owners understand how people engage and interact online and are passionate about harnessing the latest technology to develop superb customer and owner experiences.

Our Digital Experience team joins the dots across multiple channels, using expertise and innovation to design seamless digital experiences that set Dyson apart from the competition. We create the best possible experiences for our owners and customers with the same attention to detail as in the engineering of our machines. We want to hear from you if you’re passionate about digital creative work and information architecture and are ready to push your user interface design skills to help us showcase our technology.

Our commercial strategies launch our pioneering technologies and explain why they are better as simply and clearly as possible. We’re constantly refining and redefining our global marketing strategies and campaigns to create customer and owner experiences that are authentic and uniquely Dyson. The delivery of commercially beneficial data insights will underpin our goals and strategies.

Our technology is unique and complex, so it’s up to us to explain it clearly. As we grow, we seek to better understand our customers in each of our markets to ensure their experience is meaningful. We have an iterative, data-led optimisation process, driven by passion and an unstoppable push for perfection.